The Meaning Behind the Name
Once I made the decision to form my own company, the next step was to decide on a name.
Even though I picked through over 100 names, there were only 3 that really stuck. The first of which being ECCK90L4Co.
Yea, Yea, I get it.
You're probably sitting there thinking "What is that?!".
I know it doesn't make any sense to you now but let me break it down for you. The name is pronounced "Eccentric Golf Co."
Eccentric is one of the words that was used by my modeling group leader Antonio to describe me back in college. I figured it would be a prefect way to convey the meaning of the brand.
I also thought it would be cool to use two cent signs to represent the "ccent" sound in the word "eccentric". With the area code of my home town 904 used to spell the word "golf" in a creative fashion. Making the "4" into a flag stick.
Eventually, I determined that that name was to difficult to read and I didn't want to have to explain it every time. So I decided to make it a little more simple.
Thats when I can up with Golf By Kelly.
I Held onto this name for a while but it never really felt right. Yes it told you exactly what the brand is about, but at the same time I started to feel like it gave off the wrong message.
My goal was to ultimately build a community.
I felt that the name "Golf By Kelly" made the brand all about me and I didn't want that. I want build an environment around people who have similar ideas and values as I do.
This brand is all about the "we" and not "me" mentality. Evolving into the name we have today.
Kelly Golf Klub.
Kelly Golf Klub fits a lot more seamlessly to what the brand represents. This is a virtual golf Klub that allows members to play the game the way they want to play it and look how they want doing it.
Yes, Kelly is my first name but there is much more to it that.
Kelly means warrior. Kelly also means green.
The very color that makes up the Klub theme and every golfers end goal when playing on the course.
The "K" used in substitution of the "C" in club also carries meaning.
That "K" is used to rival "Country Club" stereotype and tradition. We as members of Kelly Golf Klub promote eccentric style and authenticity.
We care less about how you look and more about what you do and why.
*Kelly Golf Klub is a golf and lifestyle brand dedicated to helping golfers express their eccentric style on and off the course. Join a growing movement of untraditional golfers HERE.