Evolution Of The Brand

  • The Story Behind The Logo

    Unlike the name, the logo was more to the point. I can't remember when it popped into my head or how, but Im glad it did. This one logo may have h...
  • The Meaning Behind the Name

    Once I made the decision to form my own company, the next step was to decide on a name. Even though I picked through over 100 names, there were onl...
  • The Why Behind The Brand

    There was a particular experience back in high school that changed the way I thought about the game and myself forever. My mom and I had attended a...